Watch this video to get an idea of the hypocrisies of Corporate America:
Now before I start talking about beer, let's be clear: drinking a lot is not healthy. A lot is many in one sitting or a few in many sittings. Read more here. Okay there's you public health message. Onward!
Listening to
NPR yesterday, I heard that big beer companies have decided to "be more
transparent" and provide calorie counts on their products. They stated it
was good a good Samaritan act so that their imbibers know just how many
calories they were consuming.
I am skeptical to say the least. This is eerily similar to a story
I read about in the book True Enough. After an unsuccessful campaign
addressing smokers’ rights, large smoking companies
shifted focus to “a larger, more universal scourge”: the government and how it
had become too big, invasive and controlling.
The campaign was called Get Government Off Our Backs, or GGOOB and urged
a diverse group of people(not just smokers) to stand up what they considered
the first step in a long line of actions to take away people’s rights in
America. The author concluded that “by turning the battle onto one about big
government rather than big tobacco and by hiding its own association with the
plan, [cigarette companies] could ride towards its goal upon a wave of anti-regulatory
activism. And the plan worked.”
Legislation on tobacco products were halted or at least delayed.
Is beer facing new legislative restrictions? I
sure hope not! But the big companies are facing the biggest challenge probably since
the prohibition: good tasting alternatives. Meaning craft beers. Quality beers
made by individuals who like beer rather than corporations seeking to leech out
your money one flavorless beer at a time.
And by no means do I think all craft breweries are
altruistic, but I always root for the underdog, and this case it also happens
to be the tasty oneJ
So what does this have to do with calories?
Well craft beers with their diverse flavors and higher alcohol content also
come in at a higher calorie count. If consumers start being exposed to beers
that have 2-3x the calories as a Miller Lite, they might think twice before
buying it and instead go for the crappy, but “light” beer. Craft beers just won’t
be able to compete without undercutting the exact thing that makes them good.
Until next time,
Danny
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